The mercurial world of Social Media, Web 2.0, Next-gen media platforms -- however you choose to tag it -- is changing as rapidly as the ocean's face. It promises to be to our society what the television was to the Greatest Generation and the telephone and telegraph were, prior to that. We devote this space to sharing information about how to use both traditional, as well as this latest developing art/science, to do business in the travel, timeshare and boating industries. You'll find not only our own opinions, but links to others who are designing the way the marketplace will function tomorrow.